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Effective keywords Match Types Guide For Adwords Campaign

It’s a either Word or phrase describing your product or service that you choose to help determine when and where your ad can appear.

Keywords are the most important part of your paid campaign. They decide when your ads will appear on google search when someone will type that word or phrase. So, choosing keywords for yours ad is very important and serious task. Yes, I said “SERIOUS.”

Your whole campaign result & and the business goal depends on the first selection of right keywords after that ad group and your ad copies. If you chose wrong keywords, then you are going to lose each single penny of your budget without any conversion/order/lead. When if you have used the right keywords then it’s a winning position for your campaign.

What is Keywords match types

Keyword match types help control which searches can trigger your ad.

In general, the broader the keyword matching option, the more traffic potential that keyword has. Conversely, the narrower the keyword matching option, the more relevant that keyword will be to someone's search.

Understanding these differences can help you to choose the right options and improve your ROI.

Types of keyword matching

Broad match

Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.

·         Example keyword: women's hats

·         Example search: buy ladies hats

Broad match modifier

Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order.

·         Symbol+keyword

·         Example keyword+women's +hats

·         Example search: hats for women

Phrase match

Ads may show on searches that are a phrase, and close variations of that phrase.

·         Symbol: "keyword"

·         Example keyword"women's hats"

·         Example search: buy women's hats

Exact match

Ads may show on searches that are an exact term and close variations of that exact term.

·         Symbol[keyword]

·         Example keyword[women's hats]

·         Example search: women's hats

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