PPC Ads stands for Pay Per Click ads. These ads generally show on search engine like Google, Bing and Yahoo. PPC ads appear along with the paid or natural search result. The search engine is then paid every time a user clicks on the sponsored ads. Sometimes it also called by Adwords Ads, Bing ads and Yahoo ads, so don’t get confused because PPC is only a terminology to charge the advertiser. Just remember it by the below simple rule.

  1. If you are running your ads on google search engine than it would be Adwords Ads.
  2. If you are running your ads on Bing search engine than it would be Bing Ads.
  3. If you are running your ads on Yahoo search engine than it would be Yahoo Ads.

 

If anyone wants to promote his business on search engines than first thing you will ask him where he wants to run the campaign. Then you will run the PPC Ads buy creating the PPC campaign. Below is the interface where you will create the ppc campaigns.

Google Adwords: For promoting business on Google Search

( www.google.co.in/GoogleAdWords‎)

Bing Ads: For promoting business on Bing Search

(http://advertise.bingads.microsoft.com/en-in/home)

Yahoo Gemine: For promoting business on yahoo Search

(https://gemini.yahoo.com/)

Google Search Ads Example

Bing Search Ads Example

Yahoo Search Ads Example